serhii Shershen
Private SEO specialist
Individual SEO optimization of your website from a private specialist. I will help you increase your visibility in search engines, increase the number of visitors and leads thanks to a well-thought-out and effective SEO strategy
Who is a private SEO specialist?
I, Serhii Shershen, a private SEO specialist from Ivano-Frankivsk, help businesses from anywhere in Ukraine, Europe, and the USA increase their visibility and profitability through competent promotion in search engines.
I have many years of practical experience working with various types of sites – from small online stores to corporate portals.
My goal is to ensure that your site consistently ranks high for targeted queries, attracts interested users, and converts them into buyers.
I work individually with each client, so I can create a strategy that is maximally adapted to your business.
Examples of my results can be found in the case studies section on my website.
My portfolio
What can I give you?
Website for selling modular homes
The main goal is to attract customers through search engines without significant advertising costs.During development, basic SEO optimization was implemented and a logical structure of pages was built.Content and key queries were selected taking into account the real search needs of the target audience.Three months after launch, the site began to steadily bring in requests from interested customers.
Traffic gradually grew, and the conversion from visitors to applications increased significantly.Now the site continues to work effectively, providing the owner with a stable flow of orders
Online store selling refrigerators
The main task was to increase organic traffic and improve search engine rankings.
A comprehensive optimization of the site was carried out: technical, content and link optimization.Particular attention was paid to working with product categories and brand queries.As a result, after 16 months the site entered the TOP-1–5 for brand keywords and the TOP-1–10 for main categories.The number of applications increased by 60%, which confirmed the effectiveness of the strategy.
The site continues to consistently maintain high positions and brings the owner a stable flow of customers
Recipe aggregator site
The main goal was to maintain traffic and positions after transferring the resource to a new domain. A full technical audit was performed, redirects were configured, and the internal structure of the site was optimized. Metadata was also updated, loading speed was improved, and content was adapted to search requirements. Two months after the transfer, the site began to actively grow in search results.
Positions quickly recovered, and traffic exceeded previous indicators. Currently, the resource is stably maintained in the TOP-5 for over 100 key queries and continues to grow its audience
Online store selling SNUS
The task was to update the site design and improve its effectiveness for users and search engines. A new structure was developed, category pages were optimized, and loading speed was improved.
In parallel, SEO optimization of the content and link profile was carried out. Just 13 months after the redesign, the site entered the TOP-10 of search results for key product categories.
Organic traffic increased significantly, and the number of requests from customers increased by almost 90%.
Thanks to the integrated approach, the store became a stable source of sales and a constant flow of new customers
Website of a window repair company in Kyiv
The main goal was to update the design of the resource, make it more user-friendly and improve conversion. A redesign was carried out, the page structure was optimized and the site loading speed was improved.
Additionally, basic SEO optimization was performed and new target key queries were implemented. Two months after the update, the site was in the TOP-10 of the search results for the main cluster of queries. The number of applications from clients increased by 30%, which confirmed the effectiveness of the redesign and optimization.
The resource has become more attractive to users and brings a stable flow of new orders
Online store selling auto parts
The main task was to increase the visibility of the site in search engines and increase the number of applications.
A deep SEO audit was conducted, the catalog structure and product descriptions were optimized. Work was carried out on the content, internal linking and external link profile.
After 16 months, the site entered the TOP-1–5 for brand queries and the TOP-1–10 for the main product categories.
The number of requests and orders from customers increased by more than 60%, which confirmed the effectiveness of the SEO strategy. Now the site stably maintains high positions and provides the business with a stable increase in sales
Why should you choose a private SEO specialist?
In today’s digital world, promotion, not just advertising, is the driving force behind business success.
In an era when most customers are looking for goods and services online, SEO (Search Engine Optimization) is becoming a key tool for company development.
Properly conducted optimization allows you to increase the visibility of your site, attract a stable flow of targeted traffic, and increase business profitability.
Today, the SEO market is divided into agencies and independent specialists.
For small and medium-sized businesses, a private SEO specialist is the most flexible, profitable, and rational solution.
You work without intermediaries, have direct contact with the contractor, and therefore – quick response, transparent communication, and deep immersion in the specifics of your business.
Private SEO services in Kyiv are cheaper than agency services, but they can even surpass them in quality.
In addition, the client receives personal service, control of each stage of work and the ability to adjust the strategy in real time.
This is especially important, because more than 60% of the success of promotion depends on external links, and the rest – on high-quality content, behavioral factors and technical perfection of the site.
If your site is fast, error-free and user-friendly – the main task becomes increasing authority through link building.
This is exactly what an experienced private SEO specialist does – he creates a systematic strategy that ensures stable growth in positions in Google and a real increase in customers.
Reliability
95%
Comprehensive Solutions
90%
Customer-Centric Approach
90%
Benefits of working with a private SEO specialist
Working with a private SEO specialist has a number of advantages compared to working through large agencies or companies. An individual approach, transparent communication, and full involvement in your project allow you to achieve results faster and more efficiently.
Optimal prices for services without agency markups: Working without intermediaries, I offer fair and transparent cost of services. You pay only for real actions and results, and not for the administrative costs of large agencies.
This allows you to get high-quality SEO optimization at a reasonable price without losing efficiency.
Official activity (2nd group individual entrepreneur) and the possibility of concluding a contract: I conduct official entrepreneurial activity, which guarantees the transparency of all financial transactions. We can conclude an official contract that determines the scope of work, terms and guarantees. This provides the client with complete legal security and confidence in a professional approach.
Full cycle of SEO services — from technical optimization to link building, web development and content marketing: I provide comprehensive SEO support that covers all stages of website promotion. From analyzing the technical status to building a high-quality link profile and creating effective content — everything is under one control. This approach guarantees consistency of actions and stable growth of the website’s positions without wasting time on coordinating several contractors.
Setting up Google Ads, Facebook advertising, creating quality copywriting: In addition to SEO, I set up advertising campaigns in Google and Meta (Facebook, Instagram). Thanks to this, you get comprehensive promotion – both organic and paid, aimed at quick results. In addition, I develop texts that increase conversion, attract customers, and form a positive brand image.
Quick response, flexibility and openness in communication: I am always in touch and respond promptly to changes or client requests. You get direct communication without intermediaries, which allows you to make decisions quickly. My approach is transparency, honesty and willingness to discuss any issue in a convenient format.
Focus on each project, attention to detail and results: Unlike large agencies, I don’t take on dozens of projects at the same time. Each client for me is a separate story, to which I devote maximum time and attention. Thanks to this, I delve deeper into the specifics of the business, which allows me to get accurate and effective results.
Timely completion of tasks and constant performance analytics: All work is completed within the agreed deadlines, with regular reporting on interim results. I use professional analytics tools to track traffic dynamics, positions and conversions. This allows you to adjust the strategy in a timely manner and guarantee stable growth of the site’s performance.
My services
Comprehensive website audit
Audit is the foundation of any SEO strategy. I conduct a detailed analysis of your resource: I check the technical condition, loading speed, page indexing, site structure and internal linking.
I identify weaknesses that hinder effective promotion and provide a step-by-step plan for their elimination.
The result of the audit is a clear understanding of what exactly needs to be optimized to make the site user-friendly and attractive to search engines.
This stage saves time and resources, since all further actions are based on real data, not assumptions
Semantic core collection
The semantic core is the heart of SEO promotion, because it determines what queries users will use to find your site.
I analyze the niche, competitors, and search trends, and select keywords that bring traffic and conversions. I take into account the frequency, user intent (informational, commercial, transactional queries), and the characteristics of your target audience.
Based on the collected core, a logical structure of the site, sections, and pages is created, which helps search engines correctly index content. Thanks to this, your resource begins to attract precisely those visitors who are really interested in your product or services.
Link building
Link Building is the strategic growth of high-quality external links to your site.
I analyze the current link profile, determine the level of trust in the domain and find resources from which it is worth getting backlinks. To do this, I use only a “white” approach – placing links on thematic sites, blogs, directories and media with a good reputation. The quality of links directly affects the authority of the site in the eyes of Google, so it is important to have not just a large number, but first of all the right sources. Gradual and natural growth of the link mass ensures stable growth in positions and minimizes the risks of falling under filters
Website optimization
Optimization is a combination of technical, internal and external work aimed at improving the visibility of the site. I carry out technical optimization: I adjust the loading speed, mobile adaptation, metadata, eliminate duplicate pages. I perform internal optimization – I improve the structure, headings, content, navigation and relevance of pages. I also work on external factors, including behavioral metrics and user trust. The result is a convenient, fast and optimized site that both people and search algorithms like
Content marketing
Content is the engine of SEO, so I help create texts that not only promote the site, but also sell. I develop a content strategy taking into account your niche, target audience and competitors. I write unique SEO texts, articles, blogs and product descriptions that attract search engines and inspire user trust. Each text undergoes keyword optimization, analysis for uniqueness and logical structure.
Thanks to systematic work, content becomes a powerful tool for generating traffic and increasing brand loyalty
Local SEO
Local optimization helps businesses be visible in their city or region.
I set up a Google Business Profile, optimize the site for local queries (“buy in Kyiv”, “services in Ivano-Frankivsk”) and create geotargeted pages. I work on reviews, maps, local links and the company’s reputation in the online space. This allows you to attract customers from your area, which is especially important for offline businesses – stores, salons, clinics, services.
The result is an increase in traffic, calls and sales from the local audience
My motto
I optimize to be found – I promote to be chosen
Contact Us
Symonenko street 37
Vovchynets
Ivano-Frankivsk Oblast
76006
Ukraine
serhii56shershen@gmail.com
+380973929550
Serhii Shershen
What customers think about our services
I am here and ready to help whenever you need assistance
After the optimization and proper indexing settings, the results were immediate.
The number of visitors to the site increased by about 50%, which was a pleasant surprise.
Previously, the site brought almost no conversions, but now user activity has noticeably increased.
Search positions are gradually growing, and this is felt even without deep analytics. Most importantly, calls from potential clients have started coming in.
The business has received real results, not just a report on the work done. It is clear that each stage of optimization was thought out and implemented competently.
Now the site really works for me, and I am completely satisfied with the effect
Maria Kovalevich
After the optimization and proper indexing settings, the results were immediate. The number of visitors to the site increased by about 50%, which was a pleasant surprise. Previously, the site brought almost no conversions, but now user activity has noticeably increased. The search positions are gradually growing, and this is felt even without deep analytics. The most important thing is that calls from potential clients have started coming in.
The business has received a real result, not just a report on the work done. It is clear that each stage of optimization was thought out and implemented competently.
Now the site really works for me, and I am completely satisfied with the effect
Oleg Petchenko
A few weeks after the launch of the site, the first calls from clients began to appear. I did not even expect that the result would be so fast. It is clear that the optimization really worked – the site has become more visible in the search. Applications are received regularly, and the flow of requests is steadily growing. It is very nice to see how the resource begins to “live” and bring benefits to the business. Previously, the site simply existed, but now it really works and gives a tangible effect.
Communication with the specialist was easy, all changes were implemented without delay. I am sincerely satisfied with the result – this is exactly what I expected from SEO promotion
Сергій Марков
verything was explained to me in an accessible and understandable way, without complicated terms. Although I am not at all versed in SEO, after the consultation everything fell into place. The specialist showed in detail what exactly needs to be improved and explained why it is important.
It was nice that they treated me with attention, took into account all my wishes.
The work was done quickly, professionally and without unnecessary formalities. After optimization, I noticed real changes – the site began to be better displayed in the search. Traffic increased, and new clients appeared, which was not the case before. I am completely satisfied with the result – the site really brings benefits and works as it should
